A year ago, the company was founded by founders Joe Lubin and Marc Benioff, who are still friends and have a long history of working together.
The company, which has a deep passion for design, has since grown into a multi-billion-dollar global enterprise, with $60 billion in revenue, including its own digital ads division.
But Lubin, Beniof and other executives have faced a tough battle to keep the company competitive in a world where most companies are trying to be the next Facebook, a company that launched in 2004 and has more than doubled in size since then.
Here’s what you need to know about how the company got to where it is today.
Read moreWhat’s the story?
In 2009, Lubin was a young executive at eBay, where he helped lead a major redesign of the online retailer’s homepage.
Lubin had a few ideas that were good ideas, but the biggest issue was how to get the company to scale up.
A few years later, he had a meeting with Beniofs executive chairman and CEO David Marcus.
“I told him, ‘You guys are going to need to go to scale,’ ” Lubin recalls.
“Benioff said, ‘I don’t think we’re going to go into scale.
We’re not going to grow at this scale.’
I said, OK, what about this one?
I think this is something that will work for us.’
Benioef was a genius.
He understood scale.
He saw how we were trying to go after a very specific problem.
He said, we can build something that works for us.
“The way to scale is not through acquisitions, but through the integration of ideas.””
When we were talking about scaling, it was not so much scale as it was scale that had been scaled to scale,” Lubin says.
“The way to scale is not through acquisitions, but through the integration of ideas.”
The company went public in 2011, at a time when most companies were trying out new products and looking for new ways to monetize their business.
For Lubin’s part, he was looking for a way to keep his company’s focus on a product that people wanted to buy.
The idea for the product was called Reimagined Ads.
It was based on the same concept that he had developed with eBay, and he brought it to Facebook.
“We thought it would be really easy to get our advertising products to scale, and then the question was: What’s the biggest thing we need to scale our advertising?
The biggest thing that Facebook needs to scale its advertising business is its social product, which is what people actually want to use,” Lubins company cofounder, Ben Jacobs, tells Quartz.
“What if you could get the people you are trying for to use your product in the same way?”
The idea was born.
Today, Reimaginated Ads is an iconic online advertising platform, and it has seen an explosion in popularity in recent years.
Reimagination Ads has a market cap of $200 million, which includes some of the world’s largest brands, such as Nike, McDonald’s and General Motors.
The platform is currently in use by companies such as Amazon, Google, Facebook and Facebook itself.
Reimagineed Ads launched in 2011 and was designed to give people more of what they want.
“At the time, we were thinking about advertising for the consumer.
We were thinking of the consumer being the consumer of advertising.
The problem was that the advertising business had been dominated by the big brands and that really didn’t make sense,” says Ben Jacobs.
Rejuvenated Ads took a different approach to the business of advertising, which was increasingly focusing on making it easier for users to find what they wanted.
Jacobs says that was why Reimagaged Ads launched with a very different model: It started with ads for people who were looking for what they were looking, but it also started with the same ads that people were seeing on Facebook.
The new model was to build something with the power of the user.
It is essentially a personalized experience.
Jacobs was surprised that Reimagimated Ads did not work out as well as he had hoped.
“Our strategy was to create a product for the world that people would want to buy, but we didn’t realize that we would be building a brand that people could actually use,” he says.
A year later, Rejuvenation Ads was acquired by Facebook for $2 billion in 2012.
Today Reimagitated Ads has more revenue than Facebook has in its history.
The app is used by nearly 10 million people worldwide.
“We had a great idea for Reimagified Ads,” Ben Jacobs says.
But the initial success of the product didn’t mean Reimaged Ads was destined to become a mass-market success.
“For us, we didn.
Our core strategy was, we needed to create this experience that the consumer wanted to use, so we didn [build] this app that people couldn’t actually use, and we didn to build this thing that people didn’t actually want,” Jacobs says